29 May Take Your Listing from a House to a Home with These 5 Staging Tips
What is “house staging” in real estate?
Picture this: You’re house hunting. You find two similar homes in the right area at the right price. You schedule appointments to see both.
You walk through the door and are welcomed by the scent of fresh linen and warm vanilla. The lighting is just right. There’s art hanging on the walls, rugs on the floor, and curtains on the windows. There are beautiful books on the coffee table and perfectly fluffed pillows on the sofa. It’s clean, but inviting.
You walk in the door and…nothing. Floors, walls, ceilings. It’s an empty house.
Which one is easier to see yourself, your family, and your life in? This is why it’s important to stage a house properly.
Staging is the difference between selling a house and selling a home.
Here are 5 simple house staging tips for taking your listing from a house to a home.
Less is more.
Don’t go overboard with picture frames, plants, and coffee table books. You want to find the sweet spot between a blank canvas and having too many objects in too little space. If you think that candlestick on the mantle might be too much, it probably is.
Don’t get too personal.
Remember, shoppers are trying to picture their lives happening in this space. Not someone else’s. Stick to artwork and framed pictures with which anyone could identify. Photos without people in them, abstract artwork, and tapestries are great ways to spruce up a blank wall without taking the focus off of the home-buyer’s journey.
Know your potential buyers.
Staging props should match the feel of the house and its price point. If you’re trying to sell your house in a middle-class neighborhood, the artwork in the foyer shouldn’t cost more than the house itself. If you’re selling an upscale one bedroom apartment downtown, staging a nursery or playroom probably wouldn’t connect with potential buyers. Shoppers should be able to easily picture their own belongings in the house without having to account for furniture and decor that doesn’t vibe with their lifestyle.
Make sure it’s user-friendly.
Stage your home with neutral, unobtrusive colors and clean lines. It’s easier for people to imagine adding their own pops of color and personal touches in a basic, functional space than it is to mentally tone down eccentric design. Make sure pathways between rooms are clear and navigating between pieces of furniture is easy. Simplicity can be a powerful selling point.
Set the mood with the right light.
Would you feel at home in a house with bright white lights like a doctor’s office? What about a house without any overhead lights or lamps? Lighting can make a world of difference. Throw open the curtains and let natural light fill the space for daytime showings, and make sure the house is filled with soft, warm light for evening showings.
Your job when staging a house is to make it as simple as possible for potential buyers to see themselves making a home there. Remove unsightly clutter, complicated furniture arrangements, and other distractions and set the right atmosphere to help the right buyer find a new home.
Ready to list your home for sale in the Triad area? Contact Chrystal Yates Real Estate today!